Read more about the website design process with NRG...

Predevelopment

Planning the purpose of your website is the first step you should take, even before you look at its development. Too often a company will jump into the building process before analyzing what this website is supposed to accomplish. We follow this look before you leap formula:

Step 1: What do you want to accomplish with this website? Step 2: Who do you want to target with this website? Step 3: How is this website going to tie in with your current brick-and-mortar business and/or how and who is going to run this "click-and-mortar" business?

Once you have the answers to these questions, you should create a site map and a site specification.

A website map is a graphical representation of the proposed website. This usually indicates the pages that will be used and the basic navigational path. This helps the developer get a good idea of the size and scope of the project.

A website specification is a written representation of the proposed website. This will specify all of the pages and internal workings of the website. There will also be a more close attention to details in this specification. The main purpose of the site specification is to define the internal structure of the website as well as the defined purpose of various sections.

You can develop a website without these tools, but if you are serious about being profitable and not going over budget, you really need to do this part of the planning. We compare this portion to someone building a house without a blueprint. You will always get better results when you have a plan and a defined goal. NRG Networks specializes in the creation of site maps and site specifications

Development

A good website is never complete. It should always be growing with your company. In order to create a website that can grow with your business you must utilize several areas of development. These areas are as follows:

• Design
  Designing for the Internet is an art form all its own. A standard graphic designer can create a great look and feel for your company but it takes a web-designer to take that great design and make it web friendly. In some cases, our customers have a design that was created in house or by an outside design firm. This is no problem, because we enjoy working with designers to create a working web page that utilizes the look and feel that was created by them. We have no problem working under the direction of your art department or an outside firm.
  
  
• Programming
  When it comes to database development, NRG is second to none. We can show you numerous ways to merge your customer data with your online marketing efforts to run reports give customer service and increase sales. There is no limit to what we can do with programming. Our CIO is a whiz at creating the perfect program for your business.
  
  
• Project management
  Once you have started on a project with NRG, you will be assigned a project manager. This person will be there to "hold your hand" and answer any questions you have during the process. This single point of contact will make your project a stress free experience